In the ever-evolving landscape of music marketing, TikTok has emerged as a game-changer. This social media platform, known for its short-form video content, has become a powerhouse for musicians and record labels seeking to promote their music. With its vast user base and innovative features, TikTok offers unique opportunities for artists to connect with their audience and boost their music’s visibility. In this article, we’ll explore TikTok’s role in music marketing and outline effective strategies for musicians and labels to harness its potential. Read more